The Shimane Winery in Izumo City is a sightseeing factory at which Shimane Wine and other original brands are manufactured. Aiming to produce wine of the highest quality, the organization has even opened its own original farms. Within the factory, visitors can observe the manufacturing process for free as well as sample around ten different kinds of seasonal wines. At the Barbecue House, patrons can have a taste of soft and juicy Shimane beef paired together with wine, and in the sales corner wine-flavored soft-serve ice cream and croquettes made with Shimane wine are available for purchase. Visitors can also try their hand at making their own unique and original wine, complete with a label design of their own choosing.