America Mura is a trendy shopping and fashion area just west of Shinsaibashi that has been a mecca for the youth of Osaka since the 80s. The name "America Mura" (literally "America Town") is derived from when people started to sell imported American goods such as vintage clothes and records. It has since become a place for the youth of Osaka to get together and express their unique fashion senses and art etc, with several bars and cafes also popular within the area.