The Towel Museum in Imabari, Ehime Prefecture is a cultural facility that combines exhibits about towel manufacturing with pop culture exhibits and shops into a fun experience. Run by the Japanese towel manufacturer Ichihiro, the museum introduces visitors to different textiles and the process of making towels. There is also a collection of textile art by a local artist from the Nakajima Island. Interestingly, the museum also features a Moomin gallery on its top floor and has changing exhibitions, including of towels with pop cultural icons. Multiple shops within the museum also sell related goods, in case you are looking for a special towel for someone. The museum is located in a scenic natural location and features a huge garden with flowers that change with the seasons. The garden alone may be worth the visit for flower lovers and photography buffs.