Omiyayokocho is a side street nearby Sengen Taisha Shrine, and it has the bustling image of the shrine's former encompassing town. Little shops are gathered together within Omiyayokocho, creating a lively atmosphere of side streets from long ago. On the streets, shops are lined up selling famous products such as Fujinomiya yakisoba noodles and local specialties. Since Sengen Taisha Shrine is right next to Omiyayokocho, we recommend stopping by before or after your visit.